Sunday, November 28, 2021
Sunday, November 28, 2021
AFTER the disruption caused by Covid-19, the UK PR industry has bounced back strongly, according to the Public Relations and Communications Association (PRCA) annual UK PR and Communications Census. The industry has grown by slightly over 6 per cent since…
GLOBAL agency heads predict meaningful measurement and analytics technology will have the greatest impact on the PR and communications industry’s future, according to the 2021-2022 ICCO World PR Report. When asked which technology will have the greatest impact on the…
THE results of the Ireland RepTrak® Sustainability Index 2021 study revealed St Vincent’s Private Hospital has the best sustainability reputation in Ireland. Credit Unions (2nd), An Post (3rd), Bord Bia (4th) and Mater Private Network (5th) occupied the remaining top…
95 per cent of PR leaders expect an increase in client income during the next year and expectations for profitability are particularly high in North America, Asia-Pacific and the United Kingdom. This is according to the International Communications Consultancy Organisation…
I hear my PR colleagues regularly claim that our function is the conscience of an organisation – or at least, it should be. It sends a shiver down my spine every time I hear it, writes Lyndon Johnson. Before we…
IMAGINE that it’s the good old days, and we’re enjoying ourselves at a busy conference with noise and signs and huddles and laughter everywhere, writes Elizabeth Edwards. As we pass each other, my mind deep in thought, I accidentally trip…
IF you look at the headlines dominating the news cycle, you will notice that morals and ethics are severely lacking, writes Courtney Malengo. From badly-behaved business leaders to above-the-law politicians, there is no shortage of unethical stories in our world…
IN the 40-plus years that I have practiced public relations, the one never-changing discussion that I have heard, and been a part of numerous times, revolves around the topic of ethical public relations practice, writes Kirk Hazlett. The theme is…
Interview by Orla Clancy IN August 2021, I had the great fortune to interview Francis Ingham, director general at the Public Relations and Communications Association (PRCA) and chief executive of the International Communications Consultancy Organisation (ICCO), and Dr Patricia Harned,…
Interview by Orla Clancy I recently had the opportunity to interview Mary Beth West, co-chair of the PRCA Ethics Council and co-host of the #MsInterPReted podcast at Fletcher Marketing PR in the US. She is a passionate advocate for ethics. …
WORDS: Orla Clancy THE relationship between public relations and marketing is complicated. Are there distinct differences between the two or no differences at all? Some people believe public relations exists within marketing, while others see the two disciplines as not…
IN February, I had the good fortune to chat with Melissa Bosch, diversity and inclusion lead at EY Ireland, writes Orla Clancy. Originally from Cape Town, South Africa, she has lived in Ireland for 10 years and identifies as Afro-Irish. …
THE communications function is imperative to any organisation’s success, but a return on investment can be harder to prove against other business functions that can rely on financially orientated results. Data-based evidence is the norm in proving tangible results and…
AT PressReader, we started with a vision. Since 1999, we’ve kept professionals up-to-date with top quality trusted newspapers and magazines from all over the globe. We’ve done this by building the world’s largest digital newsstand that offers more than 7,000…
TORONTO-based company THINK DIFFERENT[LY] Communications has developed a standard model of integrated strategic communications that codifies each discipline and organises them in a hierarchy. The model, S.C.I.E.N.C.E, has resulted in the development of a scientific periodic table of elements. It…
HOW we access news has changed over the years from print to digital to social media. Traditional media remains the most trusted source of news and its reliability and popularity have risen even more during 2020. People the world over…
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