TORONTO-based company THINK DIFFERENT[LY] Communications has developed a standard model of integrated strategic communications that codifies each discipline and organises them in a hierarchy.
The model, S.C.I.E.N.C.E, has resulted in the development of a scientific periodic table of elements. It demonstrates how public relations is a strategic management function and how each discipline integrates strategically.
“After years of research, which has included building models, tools and resources that enable the model to be used organisation-wide, S.C.I.E.N.C.E. now provides a way for all communications practitioners to develop testable strategic hypotheses, run structured strategic experiments that use established control models, and measure the organisational impact of the work they do,” said Lyndon Johnson, founder of THINK DIFFERENT[LY] Communications.
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