The first call in a crisis

DR Martina Byrne, chief executive officer of the Public Relations Institute of Ireland (PRII) and the Public Relations Consultants Association (PRCA) in Ireland, spoke with Orla Clancy about how members have been adapting to Covid-19 and what is emerging in the industry.

Dr Byrne spoke about public affairs, media relations, the reaction to the pandemic, crisis management, and the future.

READ THE FULL ARTICLE ON PAGES 20 TO 22 OF STRATEGIC MAGAZINE | AUTUMN 2020 HERE